After a thorough review, we undertook a Brand Factors development process. A step-by-step system to define Core Values, Core Purpose, Mission Statement, Brand Promise, Vivid Description and Envisioned Future. This method focuses the discussion and provides valuable information for the re-branding process.
The identity is crafted and set in Berthold Akzidenz Grotesk .
Two years after the re-brand, business for Tekscape has soared, they remain the #1 Cisco commercial reseller in NYC and climb the rankings on the Inc. Magazine 500/5000 list of fast growth companies. This along with record profits and many other accolades, Tekscape is a brand success.